{"id":5298,"date":"2018-05-13T14:36:33","date_gmt":"2018-05-13T09:06:33","guid":{"rendered":"https:\/\/manandari.com\/?p=5298"},"modified":"2019-06-02T11:32:50","modified_gmt":"2019-06-02T06:02:50","slug":"magic-of-marketing","status":"publish","type":"post","link":"https:\/\/manandari.com\/en\/magic-of-marketing\/","title":{"rendered":"Magic of Marketing"},"content":{"rendered":"\n<p style=\"text-align:right\" class=\"has-background has-very-light-gray-background-color\"><strong>&#8211;&nbsp;K. Siddartha<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h2>\n\n\n\n<p class=\"has-drop-cap\">Marketing is the process of bringing a product into access to a consumer from the production unit. It is done through a mechanism in the systematized economy.<\/p>\n\n\n\n<p>Marketing plays a major role in maintaining stability of the economy of a nation. The nation\u2019s economy is wholly dependent on the efficacy of marketing mechanism which influences the living standards of its people.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e3728e4c929\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e3728e4c929\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/manandari.com\/en\/magic-of-marketing\/#Factors_influencing_marketing\" >Factors influencing marketing:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/manandari.com\/en\/magic-of-marketing\/#1_Time\" >1. Time:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/manandari.com\/en\/magic-of-marketing\/#2_Area\" >2. Area :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/manandari.com\/en\/magic-of-marketing\/#3_Competition\" >3. Competition :<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/manandari.com\/en\/magic-of-marketing\/#Perfect_competition\" >Perfect competition :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/manandari.com\/en\/magic-of-marketing\/#Imperfect_competition\" >Imperfect competition :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/manandari.com\/en\/magic-of-marketing\/#Emerging_trends_in_marketing\" >Emerging trends in marketing :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/manandari.com\/en\/magic-of-marketing\/#Strategies_of_marketing\" >Strategies\u00a0 of\u00a0 marketing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/manandari.com\/en\/magic-of-marketing\/#Marketing_today\" >Marketing today :<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factors_influencing_marketing\"><\/span><strong>Factors influencing marketing:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Based on several factors like time, area and competition, the marketing&nbsp; strategies are decided in an economy.&nbsp; Demand and supply too play a key role in marketing process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Time\"><\/span><strong>1. Time:<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This factor decides span of business in terms of\u00a0 storage and disposal of a commodity.\u00a0 For instance, the longevity of the product decides\u00a0 the span of business as to whether it is to be brought\u00a0 into the access of the consumer in very short,\u00a0 short, long or very long period of time.<\/p>\n\n\n\n<p>Business pertaining to clearance sale of clothes, groceries and products with very short expiry &nbsp;generally are marketed in very short time period (ranging from 1-3 days). Pickles, nuts and certain groceries are&nbsp; marketed under short period of time (1 week -1 month).&nbsp; Items related to construction<\/p>\n\n\n\n<p>and&nbsp; food (small canteens) near by new colonies under construction need to be established under long term market&nbsp; (ranging from 1-3 yrs). Establishment of shopping malls and commercial marketing units on permanent basis comes under very long period marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Area\"><\/span><strong>2. Area :<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This factor decides the viability of the marketing unit based on population, purchasing power\u00a0 and targeted sector among consumer community. This includes local vendors and street vendors under local market, hawkers and peddlers under non- local market, shopping malls and super markets under national market and finally branded company outlets of foreign companies and mega malls under international market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Competition\"><\/span><strong>3. Competition :<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This factor decides the place of the product of the company in the market. As this factor is common in all market processes, companies mainly focus on faster production of product with quality.\u00a0 This factor is very much essential to any company to continue the production in order to compete with the other companies. There are two types of competition in market, they are perfect and imperfect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perfect_competition\"><\/span><strong>Perfect competition :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the condition where large numbers of buyers and sellers are present. It has zero advertising cost. Homogeneous product will be sold and purchased by buyers and sellers. At present this market is not present in India. This is an imaginary market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Imperfect_competition\"><\/span><strong>Imperfect competition :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is also market where large number of buyers and sellers can be seen.\u00a0 It has advertising cost. Heterogeneous product will be sold and purchase by buyer and seller. At present this market is seen widely.\u00a0 This is real world market. More profit is earned by seller.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emerging_trends_in_marketing\"><\/span><strong>Emerging trends in marketing :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the advent of modern day technology, marketing companies are preferring\u00a0 to offer better services to consumers to choose several types of business transactions such as e-purchases, e-banking and EMI facility, etc..,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategies_of_marketing\"><\/span><strong>Strategies\u00a0 of\u00a0 marketing:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are some tricks to attract the consumers and earn profit. This tricks are known as \u201cStrategies\u201d of the company. These are so essential to any company such as offers, gift vouchers, providing\u00a0 better \u00a0services to consumers, working\u00a0 24\/7 hours, Enabling secure account transfer of money, creating brand image for the product, offering help to the poor, advertising the product with the help of electronic media, etc,\u2026,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_today\"><\/span><strong>Marketing today : <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Today marketing\u00a0 has major role in the economy. It is one which supports the nation economically. As of today companies have tough competition between them, which makes them withstand tough challenges in the present situation. In the race they are forgetting the quality of product produced by them. They are compromising in the quality of product and at times resorting to several malpractices that ruin the economy and business ethics.<\/p>\n\n\n\n<p>Therefore in a country like India, which is fast growing in all sectors, the marketing strategies are needed to be upgraded periodically as per aspirations of the people and benefit of the companies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211;&nbsp;K. Siddartha Introduction Marketing is the process of bringing a product into access to a consumer from the production unit.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[72,127],"tags":[],"class_list":["post-5298","post","type-post","status-publish","format-standard","hentry","category-articles","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magic of Marketing - Manandari.com<\/title>\n<meta name=\"description\" content=\"Today marketing\u00a0 has major role in the economy. 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Siddartha Introduction Marketing is the process of bringing a product into access to a consumer from the production unit.&hellip;","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":17899,"url":"https:\/\/manandari.com\/en\/day-14-10-daily-use-english-words\/","url_meta":{"origin":5298,"position":0},"title":"Day 14 &#8211; 10 Daily Use English Words","author":"Padmasri","date":"April 22, 2021","format":false,"excerpt":"Day 14 - 10 Daily Use English Words Day 14 - 10 Daily Use English Words 1. Scream: Verb Meaning: \u0c05\u0c30\u0c41\u0c2a\u0c41 Examples: She screamed when lizard fell on her. 2. Awful: Adjective Meaning: \u0c2d\u0c2f\u0c02\u0c15\u0c30\u0c2e\u0c48\u0c28 Examples: They have an awful boss.Will your life be so awful without a smartphone? 3. 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